In recent years, we have been observing how important video is, especially online videos, in content creation and how all digital sectors grow through content production in the digital world. Doctors are using online videos for their products and applications as a marketing strategy, thus they continue gaining advantages. But, why videos?
One of the biggest factors in the decision-making process of patients who are not quite sure about totally entrusting themselves to doctors in other countries by changing cities is patient-process videos based on the previous experiences of the patients and the previous practices of the doctors. Through these videos, the patient's getting-health tourism motivation increases, and health tourists can be convinced more easily to receive the prescribed treatment. One of the facts that also increase the rate of medical tourism is videos that allow tourists to interact with patients with the same medical background.
Videos are one of the most important parts of medical marketing strategies that aim to reach people with lots of channels from traditional to digital in health tourism. You can make your brand visible in the sector with intriguing commercials and advertisement films, social media content, and photoshoots convenient with your health tourism brand and services. Because watching something rapidly rather than reading them at length is more intriguing to consumers. Instead of reading long text about an operation or treatment, health tourists prefer watching patient-process videos of people with the same point of view and who have had the same experience.
In the pre-production process, you must identify the topic, and show your point of view with a short script. After that, you have to make plans for the equipment, techniques, and places/locations you will use for video shooting. One of the important issues that should not be forgotten while doing montage is that you shouldn’t show what the audience wants but demonstrate the service you are offering as it is. It would be best if you avoided risky illusions that will affect the clinic’s vision and mission negatively. On the contrary, creating productions that can intrigue people who are hesitant about health tourism and can relieve patients’ concerns about the operations, and raise awareness in patients with the power of video production will make you superior to your competitors.
Statistically speaking, the visibility rate on the first page of Google of your shared video, which is embedded within the website, will be 53 times greater. The primary reason for this is that watching the videos increases the average duration on a website. From the medical tourist's point of view, watching videos is often much easier than reading content on a mobile device. Considering that 75% of internet activity is accessed via mobile devices, this becomes even more important.
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Author:
FOUNDER and CEO