The podcast has become one of the most popular tools in online platforms. Such as video, audio, radio programs, etc. It is a file type used by downloading digital media tools to smart devices such as mobile phones, tablets, and computers.
The number of listeners who follow the podcasts they subscribe to on channels such as Google Podcasts, YouTube, iTunes, Spotify is increasing day by day. According to the podcast research conducted by Ipsos in 2021, the number of active podcast users in Turkey is approximately 650,000. The number of people who occasionally listen to podcasts is approximately 1,950,000.
Downloadability and being user-friendly provide podcasts with space and time independence. Podcasts are an irreplaceable tool for those who want to use their time efficiently while going to work or school. So, what are the factors that bring podcasts and digital marketing together?
Brands use different digital marketing tools to reach their target audience and increase their sales and brand awareness. For this purpose, podcasts were added to the digital marketing tools of brands that follow various strategies. Considering podcast is a new trend in digital marketing, the use of podcasts by companies will be a unique marketing strategy to make brands distinctive and well-known.
Why brands should include podcasts in their marketing strategies:
Accessing The Target Audience
It will be much easier to reach your potential customers if you make your podcast work according to the topics that interest your target audience. For example, if you are a sportswear marketing company, you can be a guest of a podcast on healthy living and sports. Thus, you will be more likely to reach your target audience directly and make them your customer.
Lowering The Marketing Costs
Video marketing requires a lot of equipment, technical editing, and manpower, while podcasting requires only a quality microphone and headphones. You can make the necessary setup and produce efficient content at a one-time low cost.
Better Customer Loyalty
Podcasts are regular broadcasts. They make habits and loyalty in the audience. This increases the tendency of listeners to purchase products and services, in turn. The use of podcasts as a sincere and regular communication tool brings customer loyalty to the brand.
Higher Website Traffic
Podcasts increase the web content on your website and allow you to update your website more often. This traffic to your website will be drawn attention by search engines and will bring your site forward.
Podcasts have added a new wrinkle for brands to reach target audiences with digital marketing. Brands that want to stand forward can gain a serious advantage in this area where the competition is not so high yet. The use of podcasts as a digital marketing tool by companies, that want to make a difference or increase site traffic, will increase day by day, just like the number of podcast listeners.
Stay tuned to learn what to consider when creating your podcast strategy!
Author:
FOUNDER and CEO