Almost everything in our lives has changed due to the Coronavirus (Covid-19) epidemic, which has global effects. This “new normal” comes with social isolation has deeply affected our habits as a society.
Digital marketing, on the other hand, became the center of this time, which is called the new world order. In this new order, how can brands add value to digital marketing that has been affected by Coronavirus? How can they use this order more effectively? These need to be considered first.
Remotely managing their businesses, study-break in education, pausing social events, and avoiding crowded environments have led consumers to spend more time online than before, causing people to make changes in their lifestyles. We are in times where people need each other more than ever before. We need support, understanding, motivation, and an exchange of information.
So what can be done with the "new normal" in the field of digital marketing?
- Stay Connected with Your Customers
People are spending more time on digital platforms than in the past. It is up to you to create your brand awareness by taking this situation into account, that is, turning the crisis into an opportunity.
Companies that do not cut off communication with their customers by continuing their SMS, e-mail, social media shares, social media ads, and search engine ads gain profits. Be sure to be visible. Being too quiet in this period when people spend most of their time at home can create a negative perception of your brand. Get more online on social media. In this era, everything that is online is consumed more than ever.
- Find Alternative Paths
Many companies have offered their resources, such as personal development, information, and entertainment, for free. You should look for new service options for your customers, where they can spend more time at home.
Let's examine what gyms are doing on social media in these uncertain circumstances through an example. During the quarantine period, some companies found a way to connect with their target audiences who cannot go to the gym and offered diet, nutrition, healthy life, and daily exercise recommendations on digital channels such as Instagram Facebook, and Youtube. Don't you think this is an excellent digital marketing strategy ? During this period that we are at home, a need of the target audience was both discovered and resolved.
- Understand Your Audience and Advertise
What does your target audience want to see or hear? How should you contact them? According to this information, you should also consider how the coronavirus changes users and affects their demands; You should determine your media planning and digital marketing strategy.
Find and advertise more digital solutions! Get the chance to reach more audiences with display ads, social media, and online videos.
- Offer Special Opportunities
With the “new normal”, there has been a huge increase in online shoppers. Find the needs of your target audience and plan how you should reach them.
To stand out, use digital marketing platforms. Offer various discounts to your consumers. You can make discounts on your products or services, increase the variety of payments, give gifts, and prepare campaigns that will make your company stand out. Moreover, these examples are just a few of the things you can do…
- As a Result,
Digital marketing, social media, and measurement tools create an excellent bridge between your brand and target audience. This also provides benefits to both parties.
The most important thing to note is that different strategies can work for each firm. Because the product or service offered by companies is different from each other.
Therefore, it is very important to use your brand correctly when doing digital marketing. This way you can make a difference.
Author:
DIGITAL MARKETING SPECIALIST