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The Role of Social Media in Health and Aesthetic Centers

What comes to mind first when you think of social media? I can hear you saying Twitter, Facebook, Instagram, Tiktok.

However, these are not enough to describe what social media is. We can even say that it is insufficient quite a bit. Social media has come into our lives in a very short time. It even took the first place… These platforms, which were established for people to socialize with each other, were quickly updated and moved to different dimensions with new add-ons and features.

Today, social media adds a lot of value to health and aesthetic centers. Many clinic owners, doctors, or specialists are stressed by the complexity of being on these platforms and the difficulty of conducting effective work. In these accounts, which are opened to interact with potential patient candidates, they face various difficulties in the processes of marketing the services they offer, reaching the right audience, and conveying their messages to this audience.

For example, having a Facebook page for your clinic allows you to promote your institution and allows you to interact with your current and potential patients/clients. In this way, you can promote the services you offer in your clinic. But having a Facebook account simply means you've stepped into the social media arena. You need to use different channels to increase the visibility of your brand.

The more successful and competent your team is, the closer you achieve the goal.

A well-structured plan increases the visibility of your brand and strengthens your communication with people. Thanks to the quality service you provide to your current patients, you can ensure that new people are directed to your institution. Being on a single social media platform will never be enough. In order to make a truly big promotion, you need to be on more than one platform.

Let's list them together:

• A mobile-friendly website with SEO optimizations

• A scheduled promotion of your clinic

Sistematical campaigns

• to produce pages and special content for each of the platforms such as Facebook, Twitter, Instagram, Tiktok, Youtube, LinkedIn.

• A blog that is constantly and periodically updated

Email marketing

• Mentioning your clinic in related forums…

Social media platforms are the most effective communication channels that you can use to introduce your brand to many people in the new era. By sharing their own experiences in these channels, your patients indirectly promote your brand very effectively. This gives new potential patients the opportunity to introduce themselves and your services. As you can imagine, this method is the 'most trusted' form of advertisement for potential candidates.

Of course, there will be people who are dissatisfied and make unnecessary comments. However, our goal by sharing the amazing results is to ensure the continuity of positive comments from satisfied patients. The more comments you get, the higher the credibility and recognition you'll receive.

A little suggestion for you; Identify special patients to give your message to your new potential patients in the most effective way. Let these patients be the face of your work. Thus, you will protect the reputation of your brand against negative comments. Remember that there are no specific rules for using these channels! There is only one thing that matters: interacting with your audience.

So, what should you do for a successful social media strategy?

Get professional support for platforms where you think you cannot achieve success.

Identify your target audience correctly. This will prevent you from wasting money and most importantly time.

Pay attention to making effective promotional planning and being present in all channels so that your audience can find you.

Remember that each platform has a different user base. Produce content specific to each platform. Some followers like apps photos, while others like short videos. Another group of people may be interested in blogs and articles that exist on your website.

And last but not least, be patient and consistent. Remember that it won't be possible to achieve great results in a short time.

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