Health tourism, especially in recent years, is very valuable in terms of foreign exchange in our country. Turkey's targets for 2023 include a course of action called the "Health Tourism Strategic Plan" and stimulus packages worth approximately 10 billion dollars. It is desired to give incentives in line with these targets.
First of all, the first step for Health Tourism Agencies is to get the Tursab certificate. After this document is received, applications for the Health Tourism Authorization Certificate are made. Then, it is necessary to become a member of HİB, the Service Exporters Association. After passing this stage, a business can provide health tourism services and benefit from incentives.
When it comes to clinics, the process is different and a little bit easier. A Tursab certificate is not required for them. It is enough to obtain an Agency Certificate only after compliance with certain criteria. In the second stage, it is important to employ competent and expert sales and marketing staff. These staff members should have expertise in sales, marketing, and language skills.
There is a need for an experienced digital marketing agency that will market the services on a global scale, introduce the clinic to patients abroad, and know which patients can come from which countries, and potential competitors in those countries.
The next stage is the digital marketing stage. This includes Facebook, Google, Instagram, and, according to specific countries, social media channels such as Tiktok and Snapchat, and expertise is a must in these channels. However, a video production that will carry out these activities in coordination is also essential. The content of the patient process and the before/after videos to be prepared also should have great quality.
Being able to fully reflect on the service provided to the other party is a factor that makes it easier always to stand out. An expert consultant to be found in order to receive government incentives will be a timesaver for the clinic.
Before you involve in Health Tourism, make sure to take advantage of New Health Media consultancy. We are with you with our expert staff at every step so that you can get incentives.