Health Tourism refers to the visit of individuals to a country other than the country they live in, to receive health services. Health tourism represents a rising sector in Turkey. In the last 5 years, when the exchange rate balances have changed in favor of foreign currency, Turkey has increased its international competitiveness in the health sector, as a positive externality of this growth. This situation has made Turkey one of the 10 most preferred countries in the world in the health sector.
The main reasons for patients to prefer health tourism are briefly as follows:
1. Receiving a more qualified treatment
2. Getting treatment at a more affordable price
3. Avoiding long waiting times
4. The intent to hide the details procedure of treatment from the close circle
5. Opportunity both to be treated and to see different countries
Research shows that Turkey was visited by 765,000 foreign patients for health tourism in 2017. Patients who visited Turkey for that in 2018 spent around $9,000 per person on average. Accordingly, it has been determined that the annual return of health tourism to the country's economy is at the level of 7.2 billion dollars. This amount is equal to a quarter of Turkey's total tourism income in 2018.
The importance of health tourism has also strengthened government incentives for this area. If you want to get detailed information, you can examine the table below.
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New Health Media is Turkey's first and leading health tourism-focused digital media agency. We provide social media management, SEO -compatible Website, Landing Page design, brand consultancy, CRM consultancy, advertising, and campaign management for clinics that have obtained a health tourism license. In addition to these, our company, which has a wide service network with the Customer Loyalty Programs it has just started, continues to increase the patient and operation volume of the clinics, and contribute to the health tourism sector of our country.
If you want to be involved in health tourism, which is the rising value and strategic power of our country, and join the clinics that have achieved success, you can contact our company.
Have a happy and healthy day!
Author:
CONSULTANT & CRM MANAGER