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Conversion Optimization


Conversion Rate Optimization (CRO) is simply to encourage your visitors, potential customers, to take action during the time they spend on your website. It is to ensure that the site traffic you are trying to increase organically or by paying a fee continues with maximum efficiency. Many channels, including media organizations, e-commerce websites, tourism agencies, and advertising agencies, know the importance of this and use conversion rate optimization.

 The term called Conversion Rate is the ratio of the total number of people who visit a website at that moment (for example, 100) to the number of people who make active sales or are seen as potential (for example, 5). So in this case, the rate is 5%.

Conversion rate optimization


Each visitor can purchase, register, download, make an appointment, add to cart, etc. transactions called "conversion" during the time he/she spends on your website. The goal here is to make the underlying intention of any action part of the predefined plan, that is, to turn an ordinary, passive visitor into an active and valuable customer. Preventing the visitor from leaving the product in his/her shopping cart before completing the purchase on an e-commerce site can be given as an example.

Thanks to the Conversion Rate Optimization analysis, the SEO research you perform (search engine optimization), the requests to be shown at the top of the search engines, in short, all the work done to increase your site traffic will pay off, and it will also allow you to reduce the effort and cost for digital marketing.

It is widely known that Conversion Rate Optimization is beneficial for companies operating with a B2C (Business to Customer) business model, but as a result of conversions to be made through CR, a company operating with a B2B model may also be able to earn more.


This whole process consists of several steps. These steps can be listed as follows:

  1. A pre-study period that includes tests, analyses and hypotheses to be established in order to decide what the conversion will include.
  2. After identifying what is needed, making a plan for high-productiveness testability.
  3. A/B testing, in other words a comparative research tool that measures user experience, to see if your process is efficient or not.
  4. After making and completing the tests, analyzing them in detail, and if there is a deficiency or problem in the hypotheses, returning to the beginning and repeating the process.

If you also want to gain effective website traffic, we are here to share our experiences as the New Health Media family.


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