We decided to be in health tourism!
What stages should we go through and what should our roadmap be?
First of all, you should choose your partners correctly when providing health tourism services. You should set out with people who will benefit you on this journey. Otherwise, you may have to change horses in the middle of the stream.
This is kind of a job that is simple in theory and difficult in practice. So, people think that something will happen very quickly in the process. This is also one of the points we frequently encounter. Then, if things don't progress as expected, resources may close down and projects may stop.
Let's say you built a solid staff. You continue with a staff that will not let you down. You have chosen the right agency. The first thing you need to do with this agency is to prepare the right website. This website needs to be in a structure that can make you stand out in search engines. This is our mainstay.
Then, it is necessary to start social media and advertising management with the right strategy and content planning. However, there is a point that should not be forgotten before that. If you cannot see any patients and results, it means that you cannot bring in new patients. This must not be forgotten.
We don't have any prior patients, how will we bring new patients?
Then we have some tricks;
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Working with models,
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Agreeing with influencers from abroad.
In order to do something, it is necessary to start these works by showing the results to people.
This is a business and of course, we can't expect a blowing number of customers on the first day. But when you proceed with the right strategy, you will be able to provide health tourism services. After producing these contents, you will need to proceed with the right strategies.
The most important point of the strategies is knowing which branches to advance in and knowing which countries you need to market to. Why is this step important? Because, when we just say plastic surgery, we can talk about more than 100 operations.
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Which services do we perform best?
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Which countries can we target most accurately?
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How can we use our budgets at the optimum level?
First of all, you have to use all advertising channels. This could be Meta or could be Google. It could be Yandex depending on the country. It could be Snapchat or TikTok. However, do not forget that, if you can produce content for these channels, you can use these channels. You cannot produce a successful strategy by shortening your reels videos or sharing your vertically planned videos on Tiktok.
In order for you to be successful in these channels, we need to produce special content here. Then we need to start this setup with an effective CRM system. Because the leads coming from the first day are valuable for you. We should be able to go back to these leads afterward. If we cannot reach these leads later, we should organize campaigns. In order to get the result quickly, we should be able to do e-mail marketing.
For example, in the leads that we cannot sell in the first 3 months, much more sales are generated after 6 months. We must not forget these either.
Again, besides digital, you need to be able to do something outdoors. Agents who will support you from outside and B2B meetings with overseas companies will give you great power in patient referrals. However, it should not be forgotten that the way to reach a cancer patient in a village in Ukraine is digital.
If you work with the right agency in digital, you can get maximum returns with minimum budgets. That's why we need to put digital first on the list
Author:
FOUNDER and CEO