When we first started to provide services to the health sector in 2015, it was enough to have only a website and advertising on Google, but now the business has turned into a complete organization.
Both the agency should be able to use different products within itself and clinics and health institutions should see this as a job and organize the right staffing.
Now, it is really necessary to deal with social media and digital marketing separately, to treat them as separate sciences, to value content creation, and to manage relations with patients together with separate expert teams.
When one of them is missing, we can say that the work is completely wasted. Because it's not just a matter of advertising. In this case, the job is to convey the experience to the end user in the right way and to explain which branch of treatment you offer with which areas of expertise. In short, now you really need to make this 360°.