One of the most important features of CRM is that it makes communication management very easy. When your company's e-mail addresses, WhatsApp accounts connected to phone lines, and messenger channels connected to Facebook pages are integrated with CRM, your staff can communicate with prospective customers through all these channels and ensure that all communication processes are archived in CRM.
You can also give different authorizations to your staff using CRM on these communication channels. For example, in your sales team of 10 people, you can provide 2 of these people to deal with messages sent to an e-mail address opened as "info@...", 3 of these with messages sent to you via Facebook messenger, and 5 of these people with messages sent to WhatsApp lines connected to separate phone numbers.