With an integration that can be established between the CRM system and your advertising accounts, you can instantly observe information such as how many people your advertising campaign reaches, its total cost, and the cost per person, on the CRM.
In this way, you can calculate which of your ads are more efficient and develop your advertising strategy based on this information. Of course, you can also view this information from the Google Ads and Facebook Business panel. But the information you will see there is just that.
Since all the marketing activities you carry out with the person reaching you from your ads are stored in the CRM, you can see both the success of the ad and the quality of the forms that reach you from those ads. In other words, you can see the conversion rate to sales.