What Does Advertising Management with CRM Gain You?
Let's say you have a company that has a website and a Facebook account. You need people to visit this website and Facebook page. But how will this happen? By advertising, of course. You need Google ads for your website to be found on Google searches for certain words. You need Facebook ads for your Facebook page to be seen by Facebook users. Fine, but how do you decide how much money you should invest in this business? Let's say you have decided, how will you measure the efficiency of your ads?
The CRM system allows integration between your ad accounts. In this way, you can instantly observe how many people your advertising campaign reaches, how much the total and per person cost is, and information like that in CRM. Thus, you can calculate which ad you give is more efficient and you can develop your advertising strategy based on this data.
Of course, you can also view this information from the Google Ads and Facebook Business panel. But that's the only information you'll see there. All the marketing business you transact with the person who reaches you through your ads is stored in the CRM. In this way, you can see both the success of the advertisement and the quality of the forms (in other words, the rate of conversion to sales) on the CRM. In addition, by using CRM filters, you can distinguish between people who reach you via Google search and from Facebook. Also, by examining how much revenue you have earned from which list, you can measure not only the success of the ads in terms of the number of forms, but also the success of the sales. You cannot do this through ads panels. Because advertisement panels only contain information about advertisements. Google or Facebook does not know who you are selling to. Such a measurement of success is the kind you can only do by integrating CRM and advertising panels.
So what happens if you don't integrate ad panels with CRM? First of all, you can't easily compare the money you spend on ads with the income you get from the people you reach through ads. You can find information about, which ad can reach how many people and its cost per person. In order to find out how many people you sell products to, first, your personnel should add relevant information to the company's system or CRM, and then you have to check one by one over the names. But this process makes it very difficult for you to obtain critical information in advertising management.
Also, Also, you must give separately administration authority in the relevant advertising panels to each of the personnel you have given management authority. What if your staff doesn't use or don't want to use Facebook? A person who does not have an individual Facebook page cannot be authorized to manage another Facebook page. Let's say there is no such problem and you have made the staff an administrator on both your Google and Facebook accounts. This person also manually enters the information of the marketing process, to whom carries out with the customers into the CRM. If you decided to go separate ways with this staff, there are 3 different platforms where you have to cut off the authority of the staff. However, if you had integrated, it would have been sufficient to close the staff's CRM account. Therefore, the integration of CRM and advertising accounts makes your job much easier in terms of authorization management.
CRM exists to make your work easier. Thanks to CRM, your staff can manage all marketing processes on a single panel, interact with more customers in a shorter time and make more sales. As New Health Media, we help you with installing the CRM system within your company; providing essential integrations for training personnel, and for managing all communication processes with CRM; the design and implementation of the automation processes. If you want us to support you, contact us in no time.
Author:
CONSULTANT & CRM MANAGER